Projects

End-to-end design of Vodafone's internal sales tool, used daily across ~500 stores: from a barely-built starting point, with the guided sale as its only premise, to a configurator that went from under 13% to 93% of sales.

End-to-end ecommerce design for a Latin grocery store in Madrid that was managing an 80-page PDF catalog and orders through WhatsApp while serving customers at the counter.

UX/UI work on a pioneering SaaS ecosystem from Orange to digitalize SMBs: an ambitious product in a market that wasn't ready yet, where the real challenge wasn't technical but one of ambiguity and priorities.

Content and information-architecture redesign of Legálitas's business/freelancer section: making a services catalog written in dense, technical language legible and comparable for users who didn't understand it.